Few marketers have more than a common “knowledge” about hypnosis.
That’s a pity because hypnosis is a very powerful psychological tool—and marketing is all about psychology.
This according to The Journal of Consumer Research.
You’re also more likely to marry someone with the same initial. Don’t you automatically want to like people who have the same name as you?
He edited The Continuum Companion to the Philosophy of Mind and is co-editor of the Think Now series of books on social and political philosophy.
His books have been translated into nine languages.
But before I do that, a word about what hypnosis is, is not—and why these words are considered hypnotic.
But I’m going to tell you that it can—because over time we’ve all been subtly hypnotized to accept certain trigger words. You would never suspect these hypnotic words of holding any power. But when you use them consciously and correctly, they can dramatically improve your persuasive power.
I have already used six of them to keep you reading.
Now, I doubt you will ever guess all of them—let alone deconstruct why they work.
So I’m going to go through the top three and tell you why they’re so potent.